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Landscape and Nursery Marketing and Organisations

Quality Organisation v Ordinary Organisation. Ordinary Organisation Delegates quality, Values numbers, Quality traded off against cost, Errors caught by someone else. Quality Organisation is dedicated to improvement, Values people, Quality improvement reduces cost, Quality built into work. The Cost of Quality: Failure = cost of not getting it right...View PDF
1. Quality: Consistent conformance to customers expectations (continually giving customers what they want). 2. Total Quality: The perfect control over all processes, both technical and business. 3. Total Quality Management: Building commitment to quality in the workforce and promoting open decision making. 4. Quality Control: Process through which...View PDF
Factors to understand in foreign markets: Income levels. Attitudes toward selling and promotional efforts. Education and culture. Currency valuations. Legal restrictions. All may be different in different cultures. The three p's which must be designed to fit specific cultural and social values: Product development, Pricing, Promotional appeal....View PDF
Benefits of Quality Control: Improve quality of products and services. • Reduce costs. • Improving marketability of products. • Increase productivity. • Improving timely delivery and availability. • Assists in Company Management. • Increase productivity. Customer Relations: Two types of customers - internal and external. • Customer ...View PDF
Ordinary organisation: Delegates quality, Values numbers, Quality traded off against cost, Employees and customers less important, More mistakes, Quality products and Service less important, Low staff morale, No acceptance of responsibility, No employee decision making, Inferior products. Quality organisation: Dedicated to improvement, Highly commi...View PDF
Benefits of Quality Control: Improve quality of products and services, Reduce costs, Improving marketability of products, Increase productivity, Improving timely delivery and availability, Assists in Company Management, Increase productivity. Customer Relations: Two types of customers - internal and external, Customer receives the goods and service...View PDF
There are two categories of information which might be researched: Primary information - this is information not readily available and requires a real effort to discover. Secondary information - this involves data which is readily available, but might require some investigation to bring the facts together. Primary information: There are two main w...View PDF
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